Why Adidas was unable to resurrect the Reebok brand - Modern Retail
Adidas auction of Reebok takes a hit as key bidder Authentic Brands drops out
How Reebok can restore its brand
Authentic Brands Tries to Revive Reebok After Adidas Failed - Bloomberg
How the lowly sneaker became cool | The Economist
JC Penney owner buys Reebok from Adidas for USD 2.5 bn, Marketing & Advertising News, ET BrandEquity
Adidas confirms plans to sell Reebok | Retail industry | The Guardian
How Adidas Is Whipping Reebok Into Shape - Bloomberg
Adidas Confirms Plan to Divest Reebok Brand - TheStreet
Why Adidas couldn't revive Reebok
Adidas shares up on Reebok bid speculation - BBC News
Adidas shares jump on report of bid for Reebok unit | Reuters
Is Reebok owned by Adidas? - Quora
Just doing it | The Economist
Adidas sells Reebok to US conglomerate after shareholder pressure | Business | The Guardian
Adidas exploring strategic alternatives for Reebok, including a sale - MarketWatch
Adidas Is Selling Reebok Because the Shoe Didn't Fit | Barron's
Adidas strikes deal to sell Reebok to Authentic Brands Group
Sneaker Wars: The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sports: 9780061246586: Smit, Barbara: Books - Amazon.com
Adidas Slides After CEO Rejects Calls to Offload Reebok - TheStreet
How the lowly sneaker became cool | The Economist
Adidas sells Reebok to Authentic Brands for €2.1bn
Easytone Sculpting Sneaker Helps Reebok Shape Up for Adidas - WSJ
Adidas Explores Sale of Reebok - WSJ
Adidas sells Reebok for up to €2.1bn to Authentic Brands | Financial Times
Reebok Sold by Adidas to ABG, Leaders Explain What's Next for Sneaker Brand | Complex
Why Adidas is selling Reebok | Fortune
Adidas Is Selling Reebok. Will Chinese Buyers Swoop In? | Jing Daily
