![A hit with Instagrammers and investors, this hard-to-pronounce Swedish backpack brand is on a roll | Fortune A hit with Instagrammers and investors, this hard-to-pronounce Swedish backpack brand is on a roll | Fortune](https://content.fortune.com/wp-content/uploads/2021/05/Fjallraven-backpacks-2.jpg?w=819)
A hit with Instagrammers and investors, this hard-to-pronounce Swedish backpack brand is on a roll | Fortune
![Classic size kanken in the color sand, used for 2 years and is still in pretty good condition (ON HOLD) | Backpack fjallraven, Kanken, Aesthetic backpack Classic size kanken in the color sand, used for 2 years and is still in pretty good condition (ON HOLD) | Backpack fjallraven, Kanken, Aesthetic backpack](https://i.pinimg.com/originals/51/c4/d6/51c4d698606c957e7c2f504f0a734137.jpg)
Classic size kanken in the color sand, used for 2 years and is still in pretty good condition (ON HOLD) | Backpack fjallraven, Kanken, Aesthetic backpack
![well-worn 31-year old Kånken!---Kånken Classic 620 Greenland Green 綠 | Kanken classic, Kanken, Fjallraven kanken well-worn 31-year old Kånken!---Kånken Classic 620 Greenland Green 綠 | Kanken classic, Kanken, Fjallraven kanken](https://i.pinimg.com/originals/42/0d/ec/420decfab8fa506ca3f9a99a2e5c5128.jpg)