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Five components every strong brand should possess: Brand Promise | by Kristi Pelzel | Medium
Decoding the Brand Strategy of the Most Successful Companies I ThinkBastien
Nike Inc.'s Mission Statement is amazing!...i go to business school/am an athlete haha. Bill Bowerman track and field … | Mission, Mission statement, Inspiration
Brand Purpose 101: Everything you wanted to know but were afraid to ask. | by Afdhel Aziz | Medium
Nike's Kaepernick ad: provocative PR, not purpose-led branding - brandgym
What You Can Learn from Nike Branding Strategy | Rival IQ
Tom Sachs Nike General Purpose Shoe "Archive" Release Date | SneakerNews.com