![Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian](https://i.guim.co.uk/img/media/56dcd29e1af6a757155f69f6b43f28b80a84556a/60_0_1800_1080/master/1800.jpg?width=300&quality=45&auto=format&fit=max&dpr=2&s=d8fa1c2cdcfb09aa74bb24390b8901e3)
Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian
![Gillette vs. Nike: Right and Wrong Ways to Take a Stand - Shelton Group :: Experts in Sustainability and Energy Marketing Gillette vs. Nike: Right and Wrong Ways to Take a Stand - Shelton Group :: Experts in Sustainability and Energy Marketing](https://sheltongrp.com/wp-content/uploads/2018/09/insight.png)
Gillette vs. Nike: Right and Wrong Ways to Take a Stand - Shelton Group :: Experts in Sustainability and Energy Marketing
![Burger King, Greggs, Nike, Gillette: PR creative bosses on their best (and worst) campaigns of the past year | PR Week Burger King, Greggs, Nike, Gillette: PR creative bosses on their best (and worst) campaigns of the past year | PR Week](https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/815/cached.offlinehbpl.hbpl.co.uk/news/ORP/Nike_Kaepernick-201809051041089341-20190708015725138.jpg)
Burger King, Greggs, Nike, Gillette: PR creative bosses on their best (and worst) campaigns of the past year | PR Week
![Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian](https://i.guim.co.uk/img/media/61e36cfd326dcddf43b0025d370ff2eae1aff572/294_0_1332_799/master/1332.png?width=620&quality=85&auto=format&fit=max&s=748961ed84299a83e6a595d75a6cddab)
Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian
![Public Inc. on Twitter: Public Inc. on Twitter:](https://pbs.twimg.com/media/DxOFoZnXcAECcYe.jpg:large)
Public Inc. on Twitter: "The new Gillette advertisement has us all talking this week. Between Nike's Colin Kaepernick ad and the new Gillette spot, did you like one but not the other?
![Gillette vs. Nike: Right and Wrong Ways to Take a Stand - Shelton Group :: Experts in Sustainability and Energy Marketing Gillette vs. Nike: Right and Wrong Ways to Take a Stand - Shelton Group :: Experts in Sustainability and Energy Marketing](https://sheltongrp.com/wp-content/uploads/2019/01/gillette-vs-nike.jpg)