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Behind the Logo: LeBron James' signature line with Nike reaches elite  status with a crown fit for a King | Sporting News Australia
Behind the Logo: LeBron James' signature line with Nike reaches elite status with a crown fit for a King | Sporting News Australia

When LeBron James chose Nike in 2003, he gave up $28 million — it could end  up making him $1 billion - MarketWatch
When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch

LeBron James Scores On $725 Million SpringHill Deal With Nike, RedBird And  Fenway Sports Group
LeBron James Scores On $725 Million SpringHill Deal With Nike, RedBird And Fenway Sports Group

NBA Kicks: The largest rookie shoe endorsement deals in history
NBA Kicks: The largest rookie shoe endorsement deals in history

How LeBron James spent his first endorsement check from Nike
How LeBron James spent his first endorsement check from Nike

LeBron James' Game-worn Rookie Sneakers Headed for IPO - Boardroom
LeBron James' Game-worn Rookie Sneakers Headed for IPO - Boardroom

LeBron James' Game-worn Rookie Sneakers Headed for IPO - Boardroom
LeBron James' Game-worn Rookie Sneakers Headed for IPO - Boardroom

LeBron James Helps Nike Make $600 Million a Year and Recently Saw the  Company Place Him in the Same Club as Michael Jordan: 'I'm Definitely  Honored'
LeBron James Helps Nike Make $600 Million a Year and Recently Saw the Company Place Him in the Same Club as Michael Jordan: 'I'm Definitely Honored'

LeBron James, Kevin Durant & Other NBA Players Who Bagged Lucrative Endorsement  Shoe Deals as Rookies
LeBron James, Kevin Durant & Other NBA Players Who Bagged Lucrative Endorsement Shoe Deals as Rookies

Adidas had a chance to land rookie LeBron James with a 10-year, $100  million contract. Instead, they lowered their offer to $70 million at the  last minute, allowing Nike to swoop in
Adidas had a chance to land rookie LeBron James with a 10-year, $100 million contract. Instead, they lowered their offer to $70 million at the last minute, allowing Nike to swoop in

The NBA's Richest Shoe Deals: LeBron, Kobe And Durant Are Still No Match  For Michael Jordan
The NBA's Richest Shoe Deals: LeBron, Kobe And Durant Are Still No Match For Michael Jordan

On this day in 2003: LeBron James inked the richest rookie shoe deal
On this day in 2003: LeBron James inked the richest rookie shoe deal

Lakers: LeBron James Rookie Game Sneakers Offered as Stock Investment - All  Lakers | News, Rumors, Videos, Schedule, Roster, Salaries And More
Lakers: LeBron James Rookie Game Sneakers Offered as Stock Investment - All Lakers | News, Rumors, Videos, Schedule, Roster, Salaries And More

LeBron James Helps Nike Make $600 Million a Year and Recently Saw the  Company Place Him in the Same Club as Michael Jordan: 'I'm Definitely  Honored'
LeBron James Helps Nike Make $600 Million a Year and Recently Saw the Company Place Him in the Same Club as Michael Jordan: 'I'm Definitely Honored'

On this day in 2003: LeBron James inked the richest rookie shoe deal
On this day in 2003: LeBron James inked the richest rookie shoe deal

How LeBron James' $28 Million Rookie Sacrifice Could be Worth Over $1  Billion
How LeBron James' $28 Million Rookie Sacrifice Could be Worth Over $1 Billion

Cleveland Cavaliers' LeBron James (23) leaves the court after scoring 25  points in a 106-92 loss to the Sacramento Kings during his NBA debut in  Sacramento, California October 29, 2003. The 18-year-old
Cleveland Cavaliers' LeBron James (23) leaves the court after scoring 25 points in a 106-92 loss to the Sacramento Kings during his NBA debut in Sacramento, California October 29, 2003. The 18-year-old

The Origin Story Behind LeBron's Billion Dollar Relationship With Nike
The Origin Story Behind LeBron's Billion Dollar Relationship With Nike

An 18-Year-Old LeBron James Once Gave Up A $10M Contract — And Got $90M  Instead - AfroTech
An 18-Year-Old LeBron James Once Gave Up A $10M Contract — And Got $90M Instead - AfroTech

LeBron James spent ONLY $2000 of his $90 million Nike contract!”: How The  King spent his first ever Nike endorsement check as an 18-year-old - The  SportsRush
LeBron James spent ONLY $2000 of his $90 million Nike contract!”: How The King spent his first ever Nike endorsement check as an 18-year-old - The SportsRush